Archive for the ‘Resources’ Category

Black vs Rich Black. Designing for print.August 16th, 2009

Blacks are a tricky business. They look the same on screen and without the proper knowledge, they can cause big dramas in print.

There is a different black for every purpose.
Here are a few – with an explanation as to how and why I would chose them for your print job.

A quick explanation of the print process (I’ll go into more detail in a future blog post):
When your full colour job goes off to print, the printer makes aluminium plates for each colour. The graphics are negatives of the print run and are made up of thousands of tiny half tone dots. Each colour’s dots run in slightly different directions to ensure an even ink coverage. The clarity of print relies on these colour plates being lined up perfectly. While most printers do a very good job – this alignment is rarely 100% perfect. It’s worth noting that printing via offset will give you clearer, crisper results than a digitally printed job.

Different types of black.

100K – 100% Black

PS-Black
You would expect that setting an area of colour to “100% K” would result in a dark black. It’s 100% black right? Unfortunately it is not this simple. 100K when printed is in fact a very dark charcoal grey – and when compared to a “rich” black can appear very lack-lustre.
Good for body copy text or fine linework. 1 single colour plate making the image means you get clear, crisp type and lines.
Not so good for Large areas of coverage. The colour is not very strong and having only 1 colour down can result in slightly uneven coverage.

Rich Black

rich-black
Rich black is created when you use more than 1 colour to make up the black. Most printers and designers have their own “standard” rich black that they work by. My printer of choice recommends a rich black of 50C, 100K – and strongly discourages the addition of any further colours.
Good for Large areas of coverage. Using two colours ensure you get a rich “shoe polish” black with even coverage.
Not so good for body copy text below 12pt font or fine linework. If the two colours are slightly out of registration the text can become a little blurred and hard to read. It can be done on certain stocks and when printed via offset

PS Black

PS-Black
RGB 0,0,0. When converted to CMYK in Adobe Photoshop gives a reading of C75, M68, Y67 and K90. Every colour is used and in high volumes. This black gives 300% ink coverage.
Good for Web design and in print on large areas of flat black that do not feature fine details.
Not so good for Absolutely to be avoided for use in 12pt font or fine linework. Trying to align the four print colours to get a clear print result is virtually impossible.

Problems caused by using the wrong blacks:

As most blacks look the same on screen, I must be very careful in my artwork preparation to ensure that I am using the correct black to match associated images.
Without this attention to detail, issues can arrise like the one below, where the box surrounding the image does not utilise the correct black and the difference shows at the press.

black_issues
I found this example in a local magazine where someone had tried to print a Photoshop black shape with small, fine white text. As white text requires the paper to show through, and the plates have blurred this clear space, the result is something that is nearly impossible to read.

Black1

Colour ManagementJuly 29th, 2009

One of the hardest things I find working in graphics is colour management. It’s something that is extremely important to me. There’s a bit of “send it off and cross your fingers” which goes on in the industry – which may work for others but I am very uncomfortable with it.

The hardest thing I am dealing with currently is getting colour management accross the huge range of products required for the two brands we develop at work. Getting the pink that is printed in the bag factory to match the pink printed on the t-shirt, to then be represented well in RGB on the website and THEN to match the pink in the brochure is a *huge* challenge (especially when dealing with factories that promise they have Pantone books when you find out after sampling that they picked colours off screen – not happy!).

Nearly all of the production process is based on Pantone colours. A lot of pantone colours don’t translate very well into CMYK colours. I’m currently running all the colour choices off the “Pantone Formula Guide”. There are many websites that give PMS to CMYK conversion values but how do you know what that is going to print like unless you have a printer so accurate it’s made by Jesus himself?

Colours such as pinks, blues and oranges pose huge problems.

After numerous conversations with different printers I’ve decided to order some of these fantastical Pantone books.
I am so excited to be able to knowingly pick colours that translate well in PMS and CMYK printing.
This will not only help in the development of new product but means I can ensure logos I create use colours that can print beautifully in CMYK as well as PMS colours – allowing for different print budget needs.

Hallelujah! I can’t wait for them to arrive.

pantone